StratoVision Team
Patrice Bilesimo, PhD
Founder — Market Viability, Go-to-Market Strategy & Engagement Leader
Molecular biologist turned GTM leader. 20+ years across research, product management, product marketing, and commercialization in life sciences.
PhD in Molecular Biology, Sorbonne University (MNHN). Built expertise across sequencing and molecular diagnostics (QIAGEN), sample preparation automation (Covaris), and laboratory informatics—ELN, LIMS, SDMS, and AI/ML (Danaher IDBS, STARLIMS).
Patrice has worked with research labs (academic and industry), clinical environments, regulated manufacturing, enterprise buyers, and public institutions including the CDC. Trained in Danaher Business System, Launch Excellence, and Kellogg product strategy.
Dual U.S./French citizen. Bilingual English/French.
Focus: Translating Innovation into Commercial Success
- Market opportunities, segmentation, and ICP definition
- Positioning and messaging that connect workflow pain to business value
- Value-based pricing, packaging, and business models
- GTM roadmaps and product lifecycle management
- Bridging U.S. and European markets
LinkedIn Profile: https://www.linkedin.com/in/patrice-bilesimo-phd/
Hsiao-Lan Chang, MBA
Partner — Demand Generation & Channels Optimization
Marketing and demand-generation specialist for scientific and medical markets. 10+ years in global product marketing and downstream marketing for life sciences and healthcare.
She holds an MBA from Simmons and built her career at MilliporeSigma (Merck KGaA), Danaher (Leica Biosystems), HTG Molecular Diagnostics, and Epredia.
Hsiao-Lan structured marketing plans that teams can actually execute.
Focus: Demand Generation and Channels Specialist
- Market and demand-signal analysis to prioritize segments and use cases
- Funnel and channel architecture aligned to stage, resources, and reality
- Campaign and content roadmaps that support real buying journeys
LinkedIn Profile: https://www.linkedin.com/in/hsiao-lan-chang-mba-86a400a/
Mathew Goodwin, MBA
Partner - Sales & Commercial Execution
Mathew brings over 18 years of life science experience spanning research, management, and commercial operations. With a foundation in biology and an MBA, he excels at translating complex scientific concepts into clear, compelling sales and business strategies. He has worked across early-stage startups and established public companies (e.g.: QIAGEN, GE Healthcare), successfully selling services, consumables, and capital equipment in highly technical markets.
Focus: Commercial Readiness, Scaling Up, and Growth Acceleration
- Strengthening sales fundamentals and building scalable processes, including sales strategy development and SOP creation tailored to organizational needs.
- Crafting differentiated value propositions and messaging to position companies effectively in competitive markets.
- Accelerating early commercial traction through targeted prospecting, event strategy, focused outreach, and network activation.
- Developing impactful data visualizations and presentation materials for customers, investors, and strategic partners.
- Editing and refining sales and marketing collateral for clarity, scientific accuracy, and strong market resonance.
LinkedIn Profile: https://www.linkedin.com/in/mathew-goodwin-38083461/