Plug-in Full Stack Senior GTM Team When You Need It Most
Why we exist
Why We Built StratoVision
We've been inside the struggle—at startups and Fortune 500s, building commercial traction from scratch. We've seen brilliant teams burn runway trying to figure out GTM one painful lesson at a time. Hiring too early or too late. Pricing without conviction. Messaging that doesn't land. Sales motions that don't repeat.
The playbooks exist. The methods work. But they're locked inside big companies or expensive consultancies that don't speak science.
We started StratoVision because innovators deserve better.
Method over improvisation. Substance over theater. The right expertise at the right time.
Tailor-made for Innovative Teams
The Pattern to Fight
The pressure to show commercial traction pushes teams to jump straight into sales mode.
Reps get hired. Activity ramps. And then the gaps become visible: no clear positioning, no validated messaging, no playbook to scale what works.
The instinct is to fix it by adding more. More leads, more hires—but why, if your team doesn't have a clear understanding of your Ideal Customer Profile (ICP)? More content, more "marketing support"— but tactics don't fix strategy.
Marketing is not content creation. It's the work that goes from market analysis to strategy to process optimization in marketing and sales.
Without that foundation, adding resources just multiplies the confusion. Tactics without direction. Content without purpose. Spend without return. The foundation has to come first.