Maximize Your Business Potential
Commercial Reality Check
Go-to-Market Strategy & Positioning
Go-to-Market Strategy & Positioning
Is there a real market — and will it pay?
- Assess whether a problem is real, urgent, and worth solving
- Test willingness-to-pay and buying dynamics
- Identify priority segments and clear exclusions
- Surface commercial risks early
- Deliver a Go / Conditional Go / No-Go recommendation
Used before major investment, hiring, or fundraising decisions.
Go-to-Market Strategy & Positioning
Go-to-Market Strategy & Positioning
Go-to-Market Strategy & Positioning
Build a GTM foundation that will hold in front of scientific buyers.
- Define Ideal Customer Profile (ICP), segments, and use cases
- Establish clear positioning and messaging
- Articulate value for technical and economic buyers
- Create a defensible narrative for customers and investors
- Align product, marketing, and sales around one GTM spine
Used when the science is strong but the story is unclear.
Pricing & Commercial Architecture
Go-to-Market Strategy & Positioning
Pricing & Commercial Architecture
Set pricing and packaging that make sense — and stick.
- Design value-based pricing logic grounded in customer economics
- Define packaging and monetization structures appropriate to stage
- Pressure-test pricing against buyer expectations and alternatives
- Align pricing with positioning, sales motion, and funding goals
- Avoid premature discounting or brittle price points
Used before first deals, major launches, or scaling sales.
Demand Generation & Channels
Launch, Expansion & Critical Moments
Pricing & Commercial Architecture
Turn strategy into focused, budget-disciplined market activity.
- Organize demand generation around clear commercial objectives
- Prioritize channels based on buyer behavior and cost efficiency
- Design campaigns that educate, validate, and support pipeline
- Allocate budget intentionally to maximize learning and limit waste
- Define metrics that reflect quality, progression, and sales relevance
- Analyze performance to decide what to scale — or stop
Used when activity exists but ROI and signal are unclear.
Sales & Pipeline Acceleration
Launch, Expansion & Critical Moments
Launch, Expansion & Critical Moments
Create a repeatable sales motion for complex scientific products.
- Clarify how customers actually buy
- Simplify sales stages and decision criteria
- Refine value propositions for live deals
- Support early pipeline through targeted outreach and coaching
- Improve learning and conversion without over-engineering
Used when traction exists but sales are inconsistent.
Launch, Expansion & Critical Moments
Launch, Expansion & Critical Moments
Launch, Expansion & Critical Moments
Show up when the stakes are highest.
- Prepare product, segment, or geographic launches
- Adapt positioning, pricing, and messaging for new contexts
- Support funding narratives and investor diligence
- Align teams around readiness, risks, and priorities
- Reduce execution risk during pivotal transitions
Used for funding rounds, new markets, new regions, or major launches.
